Grab a pad of paper and a pencil (yes, your BlackBerry will work just fine, too). Now, make a list of everything you know about how to market a business via the popular social media sites like Twitter, Facebook, and YouTube. Go ahead, list everything. Now, read back your list. What? You haven’t written anything down? Don’t you use these sites to stay in touch with your friends and family? Well, believe it or not, if you use it socially but don’t know the first thing about how to use it to make money, you’re on the right track. You can’t use this site the same way to make money as you do to interact socially. It won’t work.