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When Napoleon Hill wrote his best-selling classic Think and Grow Rich back in 1937, he planted his famous secret within its pages; actually, in two parts. The first part of the secret he revealed openly to his readers. However, the second part of the secret he did not openly reveal. Hill says however, that it will jump off the page when the reader is ready to receive it. Exactly what this secret is has been the subject of continuous discussion ever since.

It was around twenty years ago that I first read the book and I must have, quite simply, not been ready to receive the secret, because it certainly did not jump out of the page as the author suggested it would. In fact, even when I came back to the book, after many years, the secret still remained doggedly elusive, at least to me.

So I began to do a bit of research: you know, Google is your friend – right? Well, the results of that research were that whilst many people claimed to know the secret, generally there seemed to be quite a bit of disagreement about what it was. It made me think that perhaps there was no such secret at all and that I was probably just wasting my time.

Then I came up with an interesting thought. I realised that Hill had named certain successful people in the book ” people like F.W. Woolworth, Henry Ford, Charles Schwab, George Eastman and so on. He mentioned that they had all applied the secret to create their fortunes. So I decided to research these people because, if they all knew the secret, then, I reasoned, I should find some common ideas about success in their writing. To cut a long story short, I found no such common thread.

One day, whilst speaking with a friend on this subject, I asked what he thought Napoleon Hills secret was; and his answer was to the effect that it was an individual and unique revelation. He said that the secret was a persons own decision about what success means to them ” individually. The idea certainly fits with my observations of the different interpretations that proliferate on the internet.

But, I don’t really know why it happened when it did, but it did happen: the penny finally dropped and I actually got it. Once I realised what the secret was, I also realised why Hill had presented it the way he did; and that, in itself resulted in a strong inner conviction that I was indeed right. But will it make me rich (I can almost hear you say)?

Well, I have at least begun to use the secret; though I have plans to make much greater and more direct use of it in the future. I can now recognise when it is being used by others and I understand how and why it has been responsible for building the fortunes of very many successful people. There is no question about it, the use of the secret in my marketing is indeed having a dramatic effect on the results I am producing, so I believe that Napoleon Hill was absolutely right.

For more information on Napoleon Hill’s secret, download my free ebook on the subject. Once you start putting it into practice, you will be amazed at what will happen.