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Find a Niche, Not a Job!

I have spoken to many people over the years about economic development and bringing industry into depressed areas. And quite frankly, most do not understand the difference between a business and a job.

A business is where the owner has unlimited potential for profit and a job is where a person trades his precious time for a prescribed amount of . So when people in a community start talking about wooing a company to bring jobs to their town, they are really just asking for a way to trade their time (a priceless commodity) for a flat rate (a common commodity that will meet short term needs).

But if you really want to transform the economy of a community, then teach the people in that community to think entrepreneurally. Teach them to find a niche, find the needs in that niche and then fulfill that need for a profit.

Does that mean we have to teach the whole town these entrepreneurial skills?

No, I said teach it to your community. Start with the community you know best, your niche. Then begin to spread out your friends, your church and finally “yes, the whole town!”

This won’t happen overnight. Keep working at it – offer free courses and help others succeed. When they ask, you can tell them that Jesus is the Lord of your heart, your business, and yes, even their business.

It is really that simple. Again, , groups on the Internet that have a specific interest. Use a free survey program like surveymonkey.com to ask the people in that group what are the things they want most (the need for the niche) and then do a Google search for that product with the words “affiliate program” after it.

You will find more products to fill that need than you can shake a stick at! Put up a web page with those products and add some “buy it” buttons, invite that group to your web site and then collect their emails so you can tell them more about their niche every week.

As part of a special-interest group, these folks are passionate about their interest. Use those emails to speak to that interest and offer them solutions to problems. That will help you to make amazing profits with your online business.

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